You’re probably used to me by now saying I’m working on stuff, I have plans, I’m making changes and plans and whatnot, and seeing various changes happening to this website every now and then. In the grand scheme of things I’m just one person and so everything takes time and patience(something I don’t have a lot of). It’s been in my plan for a while to change this over from a blog to my full on website with a shop for a while. What’s been putting me off, nothing really it’s these things take time and whilst it looks like I’m off the radar doing nothing I’m actually doing an incredible amount of admin work behind the scenes.
I’m not gonna lie this year has been hard, everything was going well and then it wasn’t but I realises I’m not alone in this and others struggling too. I could give up, trust me the urge in strong right now or I could just keep going, which is what I’ve decided to do in-between the episodes of doubt and impostor syndrome! Recently Etsy announced some new changes, it felt like a kick in the teeth to the independent artists and crafters that helped build the platform. We expect fee hikes, we expect changes but ever since they started floating on the stock exchange it became all about the investors and not the users. Etsy used to have strict rules about handmade and vintage, so strict I used to worry about my stuff not being good to be on there, now it’s saturated with mass-produced goods and it’s like they are no longer the champion of the indie creatives but see themselves as heading to the corporate big league.
Maybe I’m wrong, that’s just how it feels. I with a number of other users have seen our stats drop significantly over the last year, search and hits are low, those like myself who were doing fairly well, no longer are and now they want us to pay even more to help advertise to bring in more customers. I get how business works, the sole goal is to make money but so many of these companies are selling out to investors. Like Fb, Instagram they’re pushing sponsored ads to get your work seen but it only hits a limited audience so you end up paying out more, tiered packages tailored for bigger brands which says it all really. Free users who actually pay a fair whack in fees are being pushed aside for the bigger brands! Also the marketing is geared towards US-based only. Tiered packages sound great on paper but it’s just an all frills and no real substance, so I’m taking the leap and moving over to my own website.
I say move over, I’m already here, I’m just going to transfer a bunch of stuff over to here and streamline (yes even more), which means letting go of my Etsy shops. The new one I set up isn’t doing well at all, even with constant promoting, the stats are low. So I’ve set my time frame, I have lots of policies to write, research to do, things to make and photos to take. I’ll be one of those annoying sites with a newsletter pop up. I’ve giving up blogging for the meantime to concentrate on this, that and other projects I am working on. The problem with half these projects is that most of it takes time and in a world where constant social media presence is required to keep on the radar, it can seem like people are doing nothing but I am.
So I’ve set myself a deadline, I will be back, hopefully this won’t be in vain, timing wise this might be a blessing as this time of year is pretty quiet anyway, maybe this was the nudge I needed to take the plunge and actually get out of my comfort zone rather than just talking about. Whatever the case maybe, wish me luck and I’ll see you in a while for the relaunch!